Cindy * – *

Hip-hop has long been associated with freedom and creativity. With all the exciting elements, such as DJing, rapping, breaking dance, and graffiti, and its concern over class differentiation and social inequity, hip-hop gained a firm foothold in the global community. At the same time, hip-hop culture lifestyle has been appreciated around the world and hip-hop fashion is embodied in all kinds of clothing items. The various meanings embedded in clothes could shed light on social conditions and people’s different attitudes and values. Culture and clothes are tightly woven, giving popular culture a great impact on clothing and fashion. Jeans, as one of the most important and desirable items in the fashion industry, have the potential to reflect contemporary popular culture and values. The purpose of this study was to examine various jeans’ styles from different hip hop fashion labels and the way jeans from selected hip hop fashion lines portray hip hop culture.